In the Marketing Program, students develop the fundamental skills necessary for employment in the financial, marketing, or customer service sector and for entrance into post-secondary education programs. Students engage in actual banking transactions and assist customers at the Lowell Five Cents Savings Bank located on campus. Students also receive training in marketing and retail in the area of sales, advertising, consumer relations, product planning, visual merchandising, inventory management, and pricing strategies while working in Nashoba’s school store, The Viking Village Mall, which is open to the public.
The curriculum is designed to prepare students to handle a variety of real-life situations and to deal effectively with people within the business field. As a component of marketing, instruction will focus on the marketing process, business management, entrepreneurship and emerging trends in business and finance. Students are expected to apply the concepts they learn through an assortment of class projects utilizing a variety of tools and technologies.
Students completing this course of study are able to seek employment as customer service representatives, retail sales associates, and bank tellers or pursue additional education in business and marketing in two-year and four-year college programs.
Licenses, Certifications, and Affiliations
American Heart Association Cardiopulmonary Resuscitation Certification (CPR)
Financial Literacy Certificate through the National Endowment for Financial Education (NEFE)
Occupational Safety and Health Administration (OSHA) General Safety 10 Hour Certification
DECA/Delta Epsilon Chi – An Association of Marketing Students
Customer Service certification through the National Retail Federation Foundation (NRFF)
Financial Literacy Certificate through Working in Support of Education (W!SE)